The path

Start here.

Everything on this site is written in sequence. This is the order. It is short right now – the site is new, and I would rather show you a real shelf with two things on it than a fake one with twenty.

1. The coach who refused to sell himself

   A sales video nobody would read, a camera left running, and a seventeen-minute film that beat the professional cut by two and a half times. The argument everything else rests on.

2. Who is writing this

   What I actually do, and the bias you should weigh the rest against.

3. The seven emails

   One a day for a week. The part I do not publish on the website: what broke, what it cost, and what I would do differently. Then you decide.

4. One conversation, twenty-seven clips – coming next

   The machine that turns a single recorded conversation into a month of material, what it costs, and the day it cut a man in half.

5. Come and be a guest

   Not to promote anything. To tell me what did not work.